Through his new role as CeraVe’s “Head Coach,” Anthony is sharing his personal scalp journey and wisdom through authentic storytelling and social-first edutainment. 

At the heart of the campaign is CeraVe’s Anti-Dandruff Hydrating Shampoo and Conditioner. 

This campaign is supported by Oklahoma City Thunder’s Isaiah Hartenstein, New York Knicks’ Jose Alvarado, and dermatologists.

Esther Garcia, CeraVe US General Manager, said, 

“We’ve seen the cultural traction of our NBA partnership and our ‘Moisturize Like a Derm’ campaign with Kevin Durant, proving that by engaging authentic voices to address common skin concerns, we can drive meaningful and impactful conversations. With Carmelo Anthony as our ‘Head Coach’ we’re normalizing scalp health discussions and raising awareness for our effective dermatologist-developed hair care solutions.”