During the San Antonio Spurs’ win over the Phoenix Suns on Thursday, a video of a woman in the crowd sending a message disparaging Hispanic fans went viral. On Saturday, the fans responded.

TikTok user @inluvwganineee posted a video from Thursday’s game showing a woman responding to a message from a person named Chris that said, “A lot of crazy Hispanic fans,” with the response, “All Hispanic! How can they afford it.”

After the video went viral, the Spurs released a statement on Friday saying, “All of us in the Spurs organization are proud to live in San Antonio, a city that shines and thrives because of the culture and contributions of our Latino community. Inclusion is a foundation for the San Antonio Spurs. We strive to provide an environment, in our facilities and across our community, that celebrates belonging and respect regardless of race or ethnicity. Por Vida.”

The final phrase says the most about the organization and city. The Spurs’ official slogan is the Spanish phrase “for life.” It’s the official hashtag on X and is used on Spurs promotions everywhere.

“Un Verano Sin Ti” is Bad Bunny’s fourth solo studio album released in 2022. It has already made history for the singer when it became his longest No. 1 album after 13 consecutive weeks in the top spot. The album gave us several certified bops, including “Tití Me Preguntó.” The song has had a resurgence in popularity after the Super Bowl Halftime show, which has its own title as the most-watched halftime show. Here’s the new record that “Un Verano Sin Ti” just achieved.

The Bad Bunny album never left the Billboard 200 charts. It has been holding on for years due to the strong contingency of Bad Bunny stans who play the music on repeat. The album has been on the charts for 200 weeks. Dozens of albums over the years have achieved this mark, but it is an impressive feat to make music that resonates with audiences for four years. “Un Verano Sin Ti” is now one of those albums that keeps people hooked for years.

It shouldn’t come as a surprise. Bad Bunny started his halftime show with the song “Tití Me Preguntó,” and the crowd went crazy. It is one of his most popular songs. Any person learning about the Puerto Rican superstar’s music will definitely be directed towards this single.

And that’s not the only exciting Bad Bunny news. “DeBÍ TiRAR MáS FOToS” is also resurging and dominating the Billboard 200 charts. The album, which was released last year, is skyrocketing back to the top. Currently, it sits in the No. 2 spot, but we know that we can do better and get it back to No. 1.

Following the most-watched Super Bowl Halftime show of all time, Bad Bunny is all over the Billboard 200 charts. It makes sense. Millions of people tuned in to watch San Benito share our culture and music with the world. More than 4 billion people around the world have watched the halftime show. While a lot of fans definitely tuned in to watch the show, it is easy to argue that the show brought more people to the world of San Benito.

The numbers show a renewed interest in Bad Bunny’s music. He is one of the most-streamed and followed artists in the world. He knows how to keep his fans happy, and he knows what people want in Latin music. His cross-over appeal is unmatched in recent history. Despite not knowing Spanish, social media users are all about the music and rhythm that he brings to his work.

Clearly, new fans, who are likely learning Spanish now, are streaming his music and giving his older albums more attention. We love to see him succeed. After all, his bringing Latin music to more people around the world is a good thing for the culture. Spanish is the fourth most-spoken language in the world, with about 600 million Spanish speakers behind English, Mandarin, and Hindi, respectively. It is also the second-most spoken language in the United States, with almost 50 million people speaking the language.

So, clearly, people are waking up to Spanish-language music. Bad Bunny just happens to be the vehicle to break down the barriers.